Another reason why the Coca Cola company is successful in its core activities, stems from its mission, vision & values. This is the source where the CCC can attribute its success, & its long-term strategy to become the most widely available & consumed soft drink in the world.
Running Head: COCA COLA’S MISSION AND VISION STATEMENT Moreover, the mission statement is not similar to any vision statement of direct competitors in Coca Cola’s industry of operation. By assessing the challenge indicator of a quality visions statement, coca cola’s vision statement meets this indicator.
The Coca-Cola mission statement is: "To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference." This mission statement captures the essence of what Coca-Cola aims to do as a company.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way. Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement. Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
c1Bu2T. coca cola company mission and vision
